“USO DE LAS TICS EN LA COMERCIALIZACIÓN DE ROPA DEPORTIVA PARA AGREGAR VALOR AL PROCESO DE VENTA EN LA CIUDAD DE GUAYAQUIL”.

Abstract

The scientific article presented below reflects how ICT (Information and Communication Technologies) can potentiate the procedures and information management within companies. When used as promotional tools for the sale of goods and services, they create an economic and social impact. The most important for this study, is to identify the indicators to measure the impact. Therefore, throughout this work, we seek to clarify if ICT are been used in sportswear’s Marketing to add value to the sale in the city of Guayaquil. Through research to consumers and business consultation related to the subject, we obtained as a result, the distinct lack of innovation from Guayaquil companies to do this update and improvements in technology for Marketing sports products platform.