EFECTO DE LAS RESTRICCIONES ARANCELARIAS A TRAVES DE CUPOS DE VEHICULOS IMPORTADOS EN LOS CONCESIONARIOS DE LA CIUDAD DE GUAYAQUIL PERIODO DE ANÁLISIS AÑO 2015

Abstract

The development of vehicle market in Ecuador has been based on the import of mechanical units directly from Colombia, Brazil, Mexico and Thailand due to the absence of technology in Ecuador to transform the raw material into a finished product such as automotive for the final consumer. This market has being purely importer and has also is one of the most affected sectors by the national government policies up to this day. The low rates that the Ecuadorian oil holds in the international market have cause that the balance trade change to negative. The concessionaires have launched different projects to increase their sales levels, including the sale of used vehicles and the implementation of multi-brand repairers to cover their fixed costs and avoid trigger the closure of their businesses.