ROL DE EMPRESAS ECUATORIANAS EN EL CUMPLIMIENTO DE LA RESPONSABILIDAD SOCIAL COMO TENDENCIA GLOBAL SOSTENIBLE

Abstract

The present research and analysis raíces to corporate social responsibility as a tool of differentiation in the business management within two scenes that generate or a spendingprejudice or an investment-benefit. In this sense within business operations corporate social responsibility is considere dan intangible asset of impact large scale influencing economic, social and environmentally. Becomes as a culture that tries to promote the development impulse performance integration, competition, confidence and values on labour practices for society. To check the u knew ida has corporate social responsibility addresses main objective analysis of the impact of corporate social responsibility as a philosophy organization to the sustinable development of ecuatorian society. As well as events that serve as a basis for examining the proposed topic such as determining factors in the management of corporate social responsibility that contribute to the generation of value added to achieve the sustainable development of enterprises, identify program, activities, actions or plans undertaken by those companies that have adopted successful mind CSR in Ecuador and compare statistically mind the trajectory of the main companies that stand out in CSR business according to the ranking 2013 of the Ecuador to measure its impact compared to the groups of interest.