LA INFLUENCIA DE LA WEB 2.0 EN EL CRECIMIENTO DE VENTAS DE LAS PYMES EN LA CIUDAD DE LOJA

Abstract

This article aims to expose the use of Web 2.0 as a tool in increasing sales of Small or Medium Enterprise (SMEs) in the city of Loja. Shows usage within companies and categorizes the most used items. For this study the appropriate profiles are included for use of this tool in different workspaces, crisis management and Web neuromarketing is included. Given that a thorough study with a qualitative methodology in 115 SMEs engaged in different businesses that use Web 2.0 within your business, concluding that good management of Web 2.0 leads to an increase in sales of SMEs is, however do not give appropriate monitoring and do not assign specialized functions for use of this tool within the company.