USO DE LAS REDES SOCIALES FACEBOOK Y TWITTER COMO HERRAMIENTA DE TRABAJO PARA PYMES, EN LA CIUDAD DE GUAYAQUIL.

Abstract

This paper focuses on investigating the benefit of using social media as working tools in a company. This arises from the rapid growth of users in the city of Guayaquil and the ease of access they have through the web or Smartphones. In order to have bases in the investigation was taken as reference studies in other countries like the United States, Argentina and Spain, where surveys are conducted in different companies, to determine the level of productivity and the influence of social networks at work. Also, important data on the growth of these platforms at global and local level. Market research was conducted in SMEs in the city of Guayaquil, where the result was that there are employees who use social media for work purposes, improving productivity, relationships with external clients and communication with coworkers.