PROCESO DE PLANIFICACION DE VENTAS Y OPERACIONES CASO DE ESTUDIO CERVECERIA NACIONAL

Abstract

There are many factors that influence the level and production costs of consumer goods industries based on their wide growth and focusing on creating a significant competitive advantage within the industry. The development of an efficient supply chain, in which it is produced with hight quality and shipments are done in the right time and place, is one of the main challenges that the supply chain team must assume. This study aims to understand the process of sales and operations planning developed by the main ecuadorian beer industry, through which it seeks to meet the maket demand based on its plant capacity. The methodology applied in order to get the results was based on interviews to a main group of supply chain workers. The research results support that the company develops an S&OP process adapted to the theory and focused on its strategic plans.