LA COMPETITIVIDAD DEL SECTOR EXPORTADOR DE MANGO DE LA PROVINCIA DEL GUAYAS FRENTE AL MERCADO JAPONÉS

Abstract

In recent years, it can be demonstrated that Ecuador has had an increase in mango production and exports. However, Ecuador sends the majority of its exportation to the U.S. market where there is already high competition to win the demand for this product. Making the country with no diversification in their mango exports and that only selling to the United States, the exportation has to maintain to a fixed price by this country. Instead its neighbors Brazil and Peru in search of competitiveness, they decided to venture into new markets like Japan because it offers a better price and an unsatisfied demand mango for fill. Therefore, this proposal analyze and investigate both the current situation of mango exporters in the province of Guayas, international competitiveness and interest to export to Japanese market, in order to promote the export of non-traditional product in a new market which is much more profitable and would give the Ecuadorian mango industry a better positioning.