ACTITUDES Y COMPORTAMIENTOS ECOLÓGICOS DE CONSUMIDORES ADULTOS GUAYAQUILEÑOS.

Abstract

Nowadays Guayaquil’s’ consumers are showing their concern about ecology and are prepare to do whatever it takes to save the planet. Many of them recycle garbage, save water and energy. The research tries to define the attitudes and behavior of adulthood consumer of Guayaquil, therefore 196 individuals between the age 18 to 45 years old, in the social level of middle class and middle/high class were interviewed. By using the principal components analyze, the following results will show that their ecologist attitudes are summed up by three main factors: Eco-manners, Cognition and Eco-activity. Although their ecologist behavior is establishing habits of activisms, recycling and a conduct of saving water, energy and urban cleaning; nevertheless, there are boundaries that prevent them from their ecologists’ manners, such as the lack of information. Relating to the consuming of organic products, people from Guayaquil are predisposed to consume the products, but the lack of them in the markets and the high prizes, obstruct their consume.