EL COMPORTAMIENTO DEL CONSUMIDOR EN LA COMPRA DE BIENES INMUEBLES,REPASO A LA LEY DE HERENCIA Y PLUSVALÍA EN ECUADOR.

Abstract

The real estate market is a dynamo of the economy, in view, that from its momentum a series of parallel businesses are developed, contributing in this way, to the development of the construction industry and therefore of a country. Based on a theoretical review of the main aspects of consumer behavior in the purchase of real estate, the aim is to understand the factors that influence the purchase decision, as well as the repercussions of external variables (such as the launch of the Organic Law for the Redistribution of poverty that taxes with higher percentages to the inheritances, bequests, donations and all increase gratuitous patrimonial) in the market. Based on the analysis of the information collected, it is concluded that when the assets of an individual are put at risk, the consumer is paralyzed; Either because of caution or fear, an effect that caused a decrease in the acquisition of real estate.