ESTRATEGIAS DE MARKETING EN LÍNEA APLICABLES AL E-COMMERCE DE LA CIUDAD DE GUAYAQUIL

Abstract

The guayaquilean companies are not at the level of those companies of developed countries in terms of the confidence that should be reflected in their clients to use e-commerce as a means of commercial transaction, it is alleged that the strategies are not well implemented, this notes after viewing several websites that offer this alternative. It was structured from the theory of several books and special attention to the information provided by international companies dedicated to promoting e-commerce was made. A descriptive, qualitative approach that used the survey of a selected sample of the population of businesses in the city, with access to Pacificard registered, which is an operator of Visa and Mastercard is made. With the obtained information, the researcher has come to the conclusion that the proper use of digital marketing strategies, which were recommended in the conclusions parts of this paper, entrepreneurs will find important benefits they had failed before of who wish to develop proper contact online with potential customers.