LA VENTANA COMPETITIVA DEL COACHING COMO HERRAMIENTA DE DESARROLLO EN LAS EMPRESAS DEL ECUADOR

Abstract

The Coaching is a very well-known methodology in the world because of its efficacy in the personal and professional aspect. The Coaching has become into a powerful tool, more necessary to deal against the challenges of this globalized world. It is a tool used in large scale in developed countries such as the European and part of Oceania and Asia (Díaz, Portafolio.co, 2012). This paper will collect relevant information of this tool in Ecuador, taking as main references: literature of the topic, surveys and interviews to local people to investigate how much they know about this methodology and if they apply it to their personal or professional aspect. Information from coaching consultant enterprises was collected and used particular questions in order to know their experience spreading the 3 knowledge of this development tool. This paper has a descriptive focus using qualitative data.