LAS HABILIDADES DEL MARKETING COMO DETERMINANTES QUE SUSTENTARA LA COMPETITIVIDAD DE LA INDUSTRIA DEL ARROZ EN EL CANTÓN YAGUACHI.

Abstract

In Ecuador, specifically in the Yaguachi Canton, there is an enormous potential in the rice production, which unfortunately is not being well used and driven by marketing strategies. In this work, marketing strategies were developed that help to sustain the commercial activity of rice in Yaguachi Canton and its surroundings. The proposed strategies were analyzed and prioritized using SVN and Euclidean distance for the treatment of neutralities. The paper ends with conclusion and future work proposal for the application of neutrosophy to new areas of marketing.