INFLUENCIA DE LAS TIC"S COMO HERRAMIENTAS COMERCIAL EN SUPERMERCADOS DE ECUADOR: IMPLICACIONES DE SU USO COMO ORIENTADOR CULINARIO DE ENLATADOS.

Abstract

In a world where constant changes and demands of consumers along with technology play an important role in setting new trends in the behavior and consumption of products, we find a segment of modern housewives who seek to feed their family and friends in a practical, optimizing time while still delighting them with recipes that impress. Thus, as the main objective of this research, we will analyze TIC’s as a culinary advisor of canned goods and their influence on the purchase in supermarkets of Guayaquil and Quito. In order to determine the level of acceptance of the TICs, surveys were conducted to know the advantages regarding the consumption of canned products and if this would generate loyalty to purchase a product. As principal result it was obtained that the buyers of Supermaxi and Mi Comisariato, with an affinity for technology, consider this TIC’s as a kitchen assistant, finding that 92% of housewives, consider the application as a culinary counselor, would use it frequently and share it with their relatives. In conclusion the TIC's if they are constituted as a culinary counselor that would facilitate the housewives to the preparation of new recipes and it possesses a high level of acceptance in the interviewed segment.