INFLUENCIA DE LA COMUNICACIÓN INTERNA SOBRE EL COMPROMISO AFECTIVO EN INSTITUCIONES DE SERVICIOS DE LA CIUDAD DE MACHALA.

Abstract

In recent years, public and private institutions have focused their attention on the importance of internal communication, as part of the strategic tools generated by a culture of appropriation, loyalty and affective commitment of employees. The objective of the present investigation is to determine the influence of the internal communication on the affective commitment in service institutions of the city of Machala. To achieve the objective, a theoretical conceptual review of the constructs of internal communication and affective commitment was carried out. Subsequently, a structured questionnaire with a Likert scale was applied to diagnose the state of internal communication and affective commitment in service institutions. With the results obtained from the surveys, a descriptive analysis of the influence of internal communication on affective commitment was made; In addition, with the Pearson correlation coefficients obtained, the relationship between internal communication and affective commitment in public and private institutions was determined