EVALUACIÓN DEL DESEMPEÑO Y LA RENTABILIDAD DEL CANAL DE DISTRIBUCIÓN ON-LINE DE TECNOLOGÍA DE INTCOMEX DEL ECUADOR EN EL PERIODO 2012 - 2014

Abstract

The globalization process unleashed that companies consider different tools on the market with the aim of meeting customer needs and therefore the webstore today are more a distribution channel within the development of this research study variables arises which they are based on evaluating the performance and profitability that generates a distribution channel on line, within the company INTCOMEX at the end of this investigation it was determined that currently adapting to this electronic process has led in recent decades lot corporate restructuring designed to achieve synergies that create value for the company, and directly to end customers, it was found that when using this type of marketing channels captures more about the client as they leave valuable information to generate assertive marketing strategies unlike the physical clients that their buying process is limited to purchase and cancel Customers INTCOMEX , have managed to Become familiar With the tool and That is evident in the Increased volume of sales and the customer base, however You have to adjust some internal strategies with staff , in order to meet business