LA FACTURACIÓN ELECTRÓNICA Y SU USO COMO MEDIO PUBLICITARIO EN LA INDUSTRIA DE COSMÉTICOS EN EL ECUADOR.

Abstract

Increasingly, new forms of advertising are presented like the Internet, the social networks and the email that facilitate and massif the promotions of products and services, at present. Electronic invoicing in Ecuador is a channel that can be used to increase advertising via email and, in this way, lead the customer to websites or networks that allow brand recognition and even greater interest in the products from a store which in this research they are establishments that still companies can exploit to increase their advertising and, consequently, its sales in the medium term. Until may 16, 2016 there are 1.718´127.739 electronic vouchers issued and authorized by the Servicio de Rentas Internas (SRI), a number that opens a large database to learn about new products and services in the world of cosmetics