PLAN DE MARKETING PARA CAPTACIÓN DE CLIENTES EN EL CANAL DETALLISTA EN EL MERCADO DE FRUTOS SECOS DE GUAYAQUIL PARA LA EMPRESA DELICO COMPAÑÍA LIMITADA

Abstract

Sport is a constituent part of the culture of a modern society, penetrating the daily activities of individuals, as it influences their behavior, has power to summon multitude of masses, creating the commercial attractiveness for sports companies. In recent year’s European football clubs have given more importance to the implementation of sports marketing, it is the means to establish the purpose of the entities in the competitive arena and find sustainable advantage. In this sense Ecuadorian football clubs have become more aware and therefore strategies are implemented sports marketing. By reviewing the literature the strategies applied by the Dolphin team Sporting Club addressed. Effectiveness has been implementing strategies by the sports club in recent years, factors that have affected the branding and loyalty from their fans will be studied.