ESTUDIO SOBRE LA REPUTACIÓN DE LA MARCA DEL NOTICIERO 24 HORAS DE TELEAMAZONAS PARA LA CIUDAD DE GUAYAQUIL

Abstract

The study on the reputation of the mark 24 horas of Teleamazonas news for the city of Guayaquil comes after the need to analyze the behavior of the viewer versus displaying various information channels broadcast television in our city. The results of measuring the different companies of our country reveal that the audience has gone away from traditional news and prefers new tabloid format and content blotter. This study shows the results of an analysis of the audience by using methods such as surveys and focus groups conducted at different groups of people and viewers of the mark 24 horas of Teleamazonas; their tastes, preferences and identification with journalists and presenters of all channels are analyzed. As part of this analysis it will also identify the causes and consequences of traditional newscasts with a certain reputation, seeking to compete by offering its viewers news and tabloid chronic red. In addition, it also examines how much does the company loses when its contents are not according to the reputation of the brand.