PLAN DE MARKETING PARA INCENTIVAR EL CONSUMO DE QUINUA EN LOS ESCOLARES DE LA ETAPA INICIAL, DE LAS ESCUELAS FISCALES DE LA PARROQUIA TARIFA, SAMBORONDÓN

Abstract

Quinoa is a cereal with high nutritional value recognized worldwide. There are few countries that produce it, including Ecuador, where the national government currently promotes its production, mainly to small producers in the Ecuadorian Sierra. Include this cereal in the diet of children, it is necessary to contribute in reducing child malnutrition, which is present in society, and a higher percentage in rural areas. So the high consumption of junk food and lack of products that contribute to child nutrition has generated 29.9% of children between the ages of 5 to 11 years are overweight means. For this reason, they pose strategies that allow children of the initial stage of the parish rate change their consumption habits through awareness of mothers who are a fundamental part of life and nutrition of their children.