ESTRATEGIAS APLICADAS DE MARKETING PARA EL RE POSICIONAMIENTO DE LA IMAGEN EMPRESARIAL DENTRO DE SU CARTERA DE CLIENTES.

Abstract

The development of research was Conducted under the quantitative methodology in order to Obtain accurate data to Provide the Implementation of effective marketing strategies for the re positioning of the corporate image in the customer database of the Chamber of Commerce of Quito , eleven That Conducted field research was based on three phases are Obtained as a result That One of the main problems facing camera is the lack of stratification of clients ie there is a portfolio of services That is in Accordance with The type and size of company if not the same for all members , one of the serious problems of the camera delivery is the perception That the target audience , Which is why The Importance of Implementing an information