LA MARCA NACIONAL DE CALZADO Y SU IMPACTO CULTURAL DE USO EN LA POBLACIÓN SHUAR

Abstract

The study of national footwear brand and cultural impact of use in the Shuar population, shows a significant valuation positioning has the Venus brand, which is adapted to the climate and ancient culture in the parish Seville Don Bosco, identifying use the waterproof rubber boots. Through literature review Shuar culture, the development of footwear in Ecuador, the Venus brand, and durability in a rural area was studied. Similarly, a survey was applied to families of that parish, on which the durability and style preferences footwear brand boots Venus is highlighted.