ESTUDIO DE LA INFLUENCIA DE LA CULTURA ORGANIZACIONAL EN LA INNOVACIÓN Y LA CALIDAD DEL SERVICIO EN UN HOTEL CATEGORÍA DE LUJO EN GUAYAQUIL.

Abstract

This research was carried out in a deluxe category hotel in Guayaquil, the overall objective was to demonstrate the relationship between organizational culture, innovation and service quality. In developing this work, quantitative approach and correlational cross design were used, by administering a questionnaire to measure the behavior of the constructs organizational culture, innovation and service quality, which was applied to a sample of 150 people between employees, managers and executives of the hotel under study, determined by the SAMPLE software for a 95% confidence. The processing and analysis were performed using STATISTICA software version 6.1 in the first part of the study the statistics of central tendency were established and in a second part the method of multivariate cluster analysis was applied. It was concluded that there is a relationship between the constructs organizational culture, innovation and service quality.