LA GESTIÓN DEL CAMBIO PARA LOGRAR UNA VENTAJA COMPETITIVA EN LAS EMPRESAS.

Abstract

Companies in general should emphasize the processes of change and especially the way manage such processes, because the organizations are constantly looking for ways to adapt and to achieve an advantageous position in relation to their competitors, and in the process of transformation is required to make changes that must be managed through processes or methodologies to mitigate possible negative effects in order to achieve a future with greater opportunities way better than those we currently have. As stated earlier in this document, a review of the literature regard to managing change will be executed, to help the reader to understand the reasons why change processes are accelerated in organizations. A set of methodologies are also presented for a better way to manage the negative effects caused by changes in processes and in people, providing solutions and tools to manage change effectively. Finally, companies that perform a successful analysis of external factors and assessments of their internal capabilities within their sector, and implement these methodologies through transformational leadership; they can get to improve and develop new capabilities and strategic assets, achieving a competitive advantage over its competitors.