EL TURISMO 2.0 Y SU APLICACIÓN EN EL PLAN DE PROMOCIÓN TURÍSTICA “GUAYAQUIL ES MI DESTINO

Abstract

The contribution of technology to the development of many productive sectors is undeniable; specifically for tourism has represented a platform for dissemination and continuous improvement, thanks to the interaction generated by tools 2.0, which compare travel destinations and share experiences. In Ecuador, where tourism is the third non-oil income, there is a growing interest to advertise on the internet. Therefore, this paper studies the tourism 2.0 definitions and its benefits for the sector; but above all, what are strategies undertaken by the municipality to promote the city of Guayaquil, their characteristics and the trends that follow. In this sense, through qualitative analysis of the tools used for this purpose, it is evident a favorable approach to promote the city as a national and international tourist destination.