MEDICIÓN DE LA COMPETITIVIDAD DE LOS ESTABLECIMIENTOS DE ALOJAMIENTO DE LA ISLA SANTA CRUZ – GALÁPAGOS

Abstract

Business competitiveness is a fundamental tool since it allows companies to have the capacity to establish standards that allow them to obtain a certain profitability and to be competitive in the market. The present work makes a measurement of the competitiveness of the accommodation establishments of second and third category of the island Santa Cruz located in the archipelago of Galapagos - Ecuador. The measurement is made through the Competitiveness Map issued by the Inter-American Development Bank (IDB), in order to diagnose weaknesses that may arise in a certain area of the company or, failing that, be able to detect the virtues of the same and enhance them until to become competitive advantages. To do this, a questionnaire is applied in which the results are weighted and the level of competitiveness of the companies surveyed is determined under the IDB criteria. As a result of the study it was obtained that the most competitive hotel establishment of second category is the Galapagos Pearl and the less competitive is the hostel Baltra; as for the third category the most competitive hotel establishment is the Galapagos Dove and the least competitive is the hostel El Paraíso