ANÁLISIS DEL MODELO DE EVALUACIÓN MULTI-FUENTE EN EMPLEADOS DE ATENCIÓN AL CLIENTE DE UNA TIENDA DE CALZADO CASO: ZAPATERÍAS DPISAR

Abstract

Customer service is the service offered by companies that market a product or offer a service, to their customers to be able to communicate with them. The objective of this research is to perform a multi-source evaluation analysis on customer service employees of a shoe store,using as a case study the Dpisar shoe stores. In order to meet the objective, a multi-source performance evaluation was carried out on salespeople from Dpisar shoe stores. A qualitative analysis was carried out using the survey technique of the salesmen of the Dpisar shoe stores, which were selected from a list provided by the company. By means of the survey we were able to know that of all the evaluated criteria the one that obtained the lowest score is the appearance of the sellers with a score of 3.68 out of 5 and the criterion with the highest score is, the labor relation between colleagues with 4.29 Over 5.An obstacle presented by this research is that the company does not have an area dedicated to the management of human resources that makes periodic evaluations in order to meet the management objectives of the company and evaluate the performance of the personnel.