EL CONTENIDO FRENTE A LA PUBLICIDAD: ANÁLISIS COMPARATIVO ENTRE DIARIO METRO DE QUITO Y GUAYAQUIL

Abstract

Free edition dailies need advertising to support themselves, in this newspaper area Metro constantly confronts the crossroads of preferring the journalistic content against their profits, for this reason it becomes elemental to define what are the criteria applied daily to determine the space grants to the content (images and text) and advertising according to the plaza in communicating. This identification will help verify whether or not the variable investment relates in the selection of the medium. Additional to this will determine whether reliance on this criterion varies or predominates throughout the investigation, which will lead to the understanding of the reader and the profile view you created daily, offsetting the treatment that daily gives the reader in accordance with the ethical standards to which it is governed. Upon completion of this investigation concluded that the relationship of trade dependence on daily Metro editions in Quito and Guayaquil radically influences the distribution of content (images and text) that prints the media, relegating journalism to a simple commercial fact.