INFLUENCIA DE LA ECONOMÍA NARANJA EN EL DESARROLLO CULTURAL Y COMUNICATIVO. CASO UNIVERSIDAD ESPÍRITU SANTO

Abstract

There is a lack of ‘university identity’ in Universidad Espíritu Santo because students are not actively involved in activities that promote integration through culture and communication within the institution. It seeks to evaluate the impact of the Orange Economy to the cultural and communication ambit of the UEES. In order to collect information, surveys were done by internet. These gathered data about the perspective and behavior of students in relation to the activities organized within the cultural and communication ambit of the UEES. The results reflected that students do not show interest in getting involved in the extracurricular activities that the university organized because of many reasons. After the evaluation, it is evident that the influence of the Orange Economy on the cultural and communication ambit of the UEES still does not reach a significant power for students within their socio-educational development.