ANÁLISIS DEL MANEJO DE REDES SOCIALES EN INSTITUCIÓN PÚBLICA PARA PROMOCIÓN DE TURISMO EN PROVINCIA DEL GUAYAS. CASO: PREFECTURA

Abstract

Considering that tourism is one of the engine of a country's socio-economic growth, the present investigation is a descriptive case of study that aims to determine the efficient management of social networks of the Provincial Tourism Directorate to promote the attractions of the 25 cantons that make up the province of Guayas through social networks. We worked with a mixed research, that is, qualitative and quantitative for the collection of data which resulted in the messages generated by the Tourism Directorate is accepted by tourists in a correct way and benefits the tourist and gastronomic servers of the sector. Also, it has been identified that this public entity is the preferred means of travelers to obtain information on tourism within the province of Guayas however, people claim not to know the management performed by the institution in general so it is recommended to disseminate The internal information of the company so that the user generates a greater bond of confidence with the public entity in question.