ESTUDIO SOBRE EL IMPACTO CAUSADO POR LA NORMATIVA DE SEMÁFOROS EN LA PERCEPCIÓN DE LOS CONSUMIDORES DE PRODUCTOS DE CONSUMO MASIVO EN LA CIUDAD DE GUAYAQUIL

Abstract

The poor diet, obesity and overweight have been one of the principal causes of deaths around the world. For this reason, the OMS created a world strategy to control the diet in different countries, implementing new labeling laws in products of massive consume. Ecuador, have been the first country in Latin America to implement this new law, in order to decrease the mortability risk for these causes with the finality that Ecuadorians have a healthy nutrition. As a qualitative research method, we used one study based on interviews with massive consume companies, and for quantitive research method, we used digital surveys to a sample in the city of Guayaquil. Te objective of this investigation is determinate de impact 2 caused for the new labeling law in the consumer perceptions given us as a results that the consumers in spite of knowing all the benefits that they can get reading this labels, have not changed their consumption habits.