CÓMO LOGRAR POSICIONAR A LAS COMPAÑÍAS COMO MARCAS MAS NO COMO PRODUCTOS A TRAVÉS DE COMUNICACIÓN INTERNA

Abstract

Companies invest its best efforts on the public, on creating a name for their products, leaving aside an internal communication plan. Forgetting that the people 3 are the key to the proper functioning of any organization. Human talent is an invaluable tool for different companies, being the engine that promotes the growth of the company. Here we will effectively portrait an internal communication strategy applicable to different companies. Emphasizing the value of each worker and defining the individuality of each company. Starting with the definition and objectives of the company, evaluating the communication channels available, and ending with the final plan and evaluation.