LOBBYING VS EL HOMBRE DEL MALETIN - MODELO DE APLICACIÓN DEL LOBBYING COMO HERRAMIENTA EFECTIVA DE COMUNICACIÓN CORPORATIVA

Abstract

Lobbying research as transcendental tool in the area of business and its contribution to corporate communications, was executed in the registered at the Chamber of Commerce companies. Where it was recognized that the vast majority of these institutions do not apply as basic support for the solution of problems in certain areas. This research is what he tried to analyze all the factors involved in poor implementation of lobbying in the city of Guayaquil, to serve as tangible implementation model in any area that runs the lobbying in Ecuador.