INCIDENCIA DE LAS PÁGINAS WEB EN EL POSICIONAMIENTO COMERCIAL DE EMPRESAS BANANERAS GINAFRUIT Y AGROBAN

Abstract

This paper makes an analysis of the impact they have websites in the commercial position of agricultural enterprises, banana producers GinaFruit case and Agroban. Due to the evolution of the media marketing it has considered relevant to a study to analyze what aspects the use of non-traditional platforms and tools in the negotiations, drives the positioning of companies. It is determined as the present investigation of qualitative nature, using descriptive and correlational approaches where research techniques are implemented as observation, document analysis and interview. The resulting data show that the use of web pages in companies producing banana is a key point for their marketing activities because it enables effective communication with clients international and optimal interaction with domestic customers, allowing expansion of the company and its positioning are given better way.