NFLUENCIA DEL EMPAQUE DE CIGARRILLOS EN EL CONSUMO DE TABACO DE LA CIUDAD DE GUAYAQUIL

Abstract

In 2003, the World Health Organization, negotiated the Framework Convention on Tobacco Control. Ecuador signed this agreement in 2004 and since 2006 it is applied backed up by the Official Register No.356 of the Reformatory Organic Law to the Organic Law on Consumer Protection. Since 2011, the Organic Law for the Tobacco Regulation and Control, regulates the tobacco industry using different measures. One of these is the placement of health warnings on cigarette packages. But despite the implemented measures, smoking remains one of the major risk factors of deaths worldwide. This research has as main purpose to determine the influence of the health warnings on cigarette packs in Guayaquil's tobacco consumption. To this end an exploratory and conclusive study is conducted. The main results of the research show that 87% of smokers know the risks caused by the consumption of tobacco. 89% remember at least one pack of cigarettes, but only 16% have felt influenced by health warnings. As additional finding, it is concluded that internal motivators have more influence on people.