ESTUDIO DE POSICIONAMIENTO Y TOM DE LA MARCA “EL DOBLEZ” EN LA CIUDAD DE GUAYAQUIL.

Abstract

The market arrangements in Ecuador clothing has become very competitive in recent years. They have entered many competitors as "El Sastre" “Hilo Y Aguja”, among others that could removing the market pioneer to introduce this service to the city of Guayaquil called “El Doblez”. El Doblez is the first company to introduce the service arrangements clothes in malls. Has more than 20 years in the Ecuadorian market and 12 years in the city of Guayaquil, however there are no studies that confirm that the brand is Top of Mind in the city of Guayaquil. This study aims to determine whether the company is the TOP market the city of Guayaquil. And what are the attributes demonstrate the leading brand of this economic sector. The research topic is extremely important so that the fold can know exactly whether through the years has reached the TOP be mentioned in the town, or if you must make certain changes to achieve it.