LA COMUNICACIÓN CORPORATIVA COMO HERRAMIENTA IMPORTANTE PARA LA DIFUSIÓN DEL REGLAMENTO INTERNO DE LAS EMPRESAS

Abstract

This research aims to explain the importance of corporate communication and use their communication tools for effective dissemination of the rules of procedure in business, and as a result generate more and better work culture in organizations. For the preparation of this article, the situation of four SMEs companies in Guayaquil was analyzed. All this companies agreed to have an internal weakness: poor knowledge of the Rules of Procedure by his colleagues This situation undermines the development of business productivity. The research drew on surveys to have a complete view and a clearer situation of the companies and the information and tools to consider for improvement. Through these actions we sought to demonstrate the importance of developing communication strategies to create an optimal corporate culture and in turn help to create better channels for proper dissemination of important elements such as the internal regulations.