DETERMINACIÓN DE RASGOS DISTINTIVOS DENTRO DEL GRUPO DEMOGRÁFICO DENOMINADO LOS MILLENNIALS EN LA CIUDAD DE GUAYAQUIL

Abstract

The generations are a group of individuals born in a window about twenty years. These people share similar qualities such as their behavior, experiences, social trends of the time, values, among others. Generations, from the oldest to the youngest, which can be found today, are the Baby Boomers, Gen X, Millennials, Gen Z. Because of the conflicts that the clash between generations is manifested investigations are conducted in order to know in depth the characteristics that define and separate one generation from another. The study's main objective is to determine the distinctive features within the group of millennials. An exploratory research was conducted to obtain the sample on which it would be investigated and the correct method by which the split. Finally he had conclusive research performing random sampling in the city of Guayaquil. The main results of this investigation determined that the proper way to distinguish the millennials is their logic. The theory of Professor Laurence Steinberg, prolonged adolescence, held and separated those who were still within this phenomenon from those who not; each with different qualities.