“MANEJO DE LA GESTIÓN DE RIESGOS COMO ESTRATEGIA COMUNICACIONAL PARA LA CREACIÓN DE UNA CULTURA DE PREVENCIÓN ORGANIZACIONAL”

Abstract

In the last few years the concept of Risk Management has been prioritized in congresses and assemblies of different international organisms, which has allowed for current governments to consider it and incorporate it within the current regulations of each country; nevertheless, it’s still far from being part of society’s common language, from being used in the day to day, and therefore, in their work life. There have been positive steps towards but they are still not enough to develop an efficient preventative culture within companies, which would allow us to raise awareness about Risk Management. The communication, education and participation of all the collaborators is essential to develop a culture of prevention that allows the reduction and neutralization of the risks in the event of an emergency or disaster. The following acadaemic project analyzes how a good management of organizational communication can construct a culture of prevention within companies. It will be realize a descriptive investigation in which it will be develop an documentary analysis in order to determine the relationship between communication and Risk Management. In addition, there will be surveys conducted with collaborators of public and private organizations in the country, as well as interviews with professionals specialized in this area, with the purpose of understanding the current status of Risk Management in Ecuador and the use of communication as a tool to build a culture of prevention. Key words: Risk Management, Organizational Culture, Risk Communication, Risk Prevention understanding the current status of Risk Management in Ecuador and the use of communication as a tool to build a culture of prevention.