MANUAL DE MARCA PARA LA LÍNEA DE PRODUCTOS DE EXPORTACIÓN "NAM BITES"

Abstract

The present work sets as its objective the creation of a brand book that works as conceptual and graphic north for the products line “Ñam Bites”. To do so, this study uses data provided by the company’s general, commercial and brand management. In this way, the book is able to run from the actual corporate identity and graphic alignment needs in order to create a landed proposal that meets de client expectations. To achieve a precise ending, interviews and focus groups were made as well as conclusive information from previous market researches for the directive board was collected. These quantitative and qualitative results were the very academic basis on which the brand book construction relies. As main result, there is a complete and exhaustive document with indications, parameters, measures and rules to permit brand pertinent use for distinct applications and graphic expressions.