LA RESPONSABILIDAD SOCIAL EMPRESARIAL COMO PARTE DE UNA ESTRATEGIA COMPETITIVA: CASO GRUPO DIFARE

Abstract

Corporate Social Responsibility is a corporate philosophy, it is a voluntary commitment with society that has three fundamental axes: social, economic and environmental. This paper studies CSR as part of a competitive strategy and is carried out in order to refer to related concepts, to analyze an Ecuadorian case and its application of social responsibility, in addition to identifying what it is not CSR, because a confusion with other terms like philanthropy and charity. To carry out this work we have studied a company that currently develops CSR, Grupo Difare. It is a pharmaceutical company that distributes products, has franchises of pharmacies and other business models and has been in the market for more than 33 years. Hand in hand with stakeholder theory or interest groups, this paper demonstrates that CSR is a competitive advantage