LOS AGRUPAMIENTOS TURÍSTICOS COMO ESTRATEGIA PARA LA COMPETITIVIDAD DE LOS DESTINOS COMUNITARIOS: EL CASO DE ISLA PUNÁ.

Abstract

Puna Island is considered a rural tourism product importance. Its natural attractions have potential to provide a unique experience of community tourism. However, community representatives expressed certain shortcomings suffered by fate; these include poor communication exists between the communes and the lack of tourist clusters to facilitate the exchange of information after a benefit for tourists and natives. The objectives of this trial are to analyze the influence of the clusters for the development of the tourist destination and investigate the reality of the community of Puna Island with respect to partnership working for the competitiveness of the destination. To set the real scenario of the communities was used as a tool to interview managers of communes. As a result a great desire to get help from higher authorities to meet the needs of tourists and improve the quality of life of community through collaboration is revealed.