IDENTIFICACIÓN DE LOS ESTILOS SOCIALES QUE PREDOMINAN EN LOS CLIENTES DE LA OPERADORA CARAPACHO TOURS DURANTE EL PRIMER TRIMESTRE DEL AÑO 2017

Abstract

Customer service is considered the most valuable asset that a company possesses to achieve grow and excel within a highly competitive local and global market. Customers experiences while interacting with company's staff will lead to experiences and sensations. These will allow for a development of a sense of loyalty or rejection to any service from such company. Therefore, it is currently essential to recognize clients as humans who have feelings and generate behaviors. It will lead to develop a successful communication method based on specific social styles. The following research paper describes social styles of customers from Carapacho Tours, a travel agency, during the first quarter of 2017. The study was done by gathering data through research methods such as observation and surveys. The use of these methods helped to determine that most customers have a driving social style. This group dominates communication and forces company's staff to utilize appropriate communication techniques to provide them with the best service.