SALINAS COMO DESTINO TURÍSTICO NAÚTICO; ESTUDIO DESDE LA IMAGEN TRANSMITIDA EN LA RUTA DEL SPONDYLUS.

Abstract

Salinas is the most recognized spa Ecuador and your preferred time in the Spondylus´s Route. The target consists of natural and cultural resources that make it conducive to developing a competitive tourism. However, both the current management mode of fate, as the supply of products introduced has brought the issue of seasonality and lack of differentiation. In response herein valued as a significant alternative nautical tourism; posing a study of the image transmitted by the target within said market from analyzing their common and unique cognitive components that represents it. The results show not only the suitability of the alternative of nautical tourism, but provide information on the single image transmitted as a happy, stimulating and active destination. These are determinants that should be enhanced in future proposals. It is also considered that destination and offers related to nautical tourism activities, it would be relatively easy to raise new complementary alternatives, thus presenting a wide range of activities, which according to the contributions of the individuals under investigation are one of the main factors for successful development of the modality