IDENTIFICAR EL PERFIL DEL TURISTA QUE VISITA MACHALA EN BASE A LOS ALOJAMIENTOS CLASIFICADOS COMO HOTEL

Abstract

This work entitled "Identifying the profile of the tourist who visits Machala based on accommodations categorized as a hotel" arises under the premise that there are no previous or statistical data of the city of Machala about this topic. It is necessary to know the motivations and preferences that the tourist has, as well as the aspects that influence them to choose the city as a destination. In recent years, Machala has managed to grow and develop as a city; which has contributed to the fact that tourists think first about Machala when it comes to tourism. The purpose of this research is to be a reference for future projects and research, since it can direct tourism development according to the results obtained and in this way expand the country's offer.