ACTIVIDADES ASOCIADAS A LA RSE Y SU INFLUENCIA EN EL COMPORTAMIENTO DE COMPRA

Abstract

Companies looking to activities that are sustainable over time. To which link their strategies to good social responsibility practices. There is a worldwide trend, the importance of socially responsible activities by the company, in this situation the question also arises: socially responsible activities by companies influence or not competitive? A number of studies demonstrating the linkage of social responsibility with the purchase decision. In Ecuador Social Responsibility, is a relatively young subject, so that studies still suggest that relations activities Social Responsibility, not directly influence the purchase decision. In response, the purpose of this work was on identifying factors or activities those consumers most are related to CSR. This research proposed to follow a quantitative approach, using a questionnaire, the results proved the difference on activities, students of the faculties of Communication and Economics, University Specialty Holy Spirit more related to CSR.