INCIDENCIA DE LA COMUNICACIÓN CORPORATIVA EN LAS ENTIDADES PÚBLICAS: CASO MUNICIPIO DEL CANTÓN PASAJE

Abstract

The main idea of this recent investigation is to identify the gaps in communicative processes within the GAD Public Relations Department, by fulfilling the national politics applied to public institutions, with the intention of proposing the appropriate measures to improve internal and external communication while enhancing their social responsibilities. The problems are the concerns detected by the institution workers toward the organization. A deductive-analysis is applied when interpreting the field investigation results through a survey carried out to the area collaborators and head managers, also to an evaluation format that facilitates the understanding of the problem from an objective perspective, such instruments measured the compliance grades of the national rules concerning public entities, the study is based on similar investigations obtained from databases where the conceptual criteria are redefined according to the author's skill in characterizing the study relevance, as the final part the conclusions are detailed, it is expressed that technical guidelines should be applied in the entity, enhancing its performance and encouraging citizen participation within its social responsibilities.