INCIDENCIA DE LOS ESTILOS DE COMUNICACIÓN EN LAS NEGOCIACIONES DE LOS CORREDORES DE SEGUROS

Abstract

Insurance institutions worsen the economic impact that the vicissitudes of life cause and the legal validity of them has allowed society to transfer risks to insurance companies. Despite the awareness of the risks to which Ecuadorians are exposed, most people do not value insurance companies in their real dimension. Why Ecuadorians are reluctant to take out insurance against claims? The purpose of the research was to determine the communication styles in the insurance brokers' negotiations to suggest forms and communication tools to be applied in the improvement of communication in the negotiations of the insurance brokers with their potential clients. To realize this work we proceeded to use the qualitative method through which the incidence of communication styles was determined in the negotiations of insurance brokers. The results were: prices, poor communication and lack of information such as some of the causes that indicate why people do not hire an insurance policy, among other findings