ANÁLISIS DEL POTENCIAL DEL TURISMO ENOLÓGICO EN LA PROVINCIA DEL GUAYAS

Abstract

Wine tourism through time has had a high level of development worldwide, it is a type of tourism that has become a trend in countries with high a production of wine. Although Ecuador is a highly tourist country within other fields of tourism, nowadays, at the level of the Costa Region wine tourism is not developing, however, in the Sierra region there is a vineyard that develops this activity. The present work wants to demonstrate the possible potential of oenological tourism if it were developed in the province of Guayas, in which currently only one company has a project for the development of this tourism. Thus, it was determined that despite of the fact that the touristic offer of wine tourism in the country is low, when analyzed with the existing international offer, it is observed that they are very similar in terms of service and the products that are offered.