ECONOMÍA COMPARTIDA: ANÁLISIS PARA EL SECTOR TURÍSTICO ECUATORIANO

Abstract

The tourism industry is a viable and high return on investment source. Many countries have invested heavily in tourism policies, however, they have often failed to create a platform for promotion and incentives in the sector. The increased penetration of technology has led to the development of new business models and among them are the shared economy where use is made of resources low utilization has had a positive impact on entrepreneurs and consumers. The investigation of this document was qualitatively based on several case studies, with the main objective to analyze the applicability of the model of shared economy in the Ecuadorian tourism sector using the Airbnb platform as the model to follow. This business model is easy and quick to apply to our market and an important generator of new business in the tourism industry by making use of infrastructure in good condition but not used.