DESCRIPCIÓN DE LA COMUNICACIÓN ORGANIZACIONAL EN EMPRESA PRIVADA DE ECUADOR Y SU INCIDENCIA EN RESULTADOS.

Abstract

This project analyzes and describes the organizational communication and the impact on the results in terms of organizational development of a private company in Ecuador. In order to obtain the effective collection of information and relevant data of the company, a descriptive analysis of the communication was carried out; a survey was applied to a sample of 103 people nationwide. The survey contained 13 closed questions, allowing a real diagnosis of the 3 situation in terms of organizational communication and development quality to confirm their relationship with each other. Based on the above, conclusions and recommendations were formulated to guide further studies and decision – taking, in order to improve and sustain an effective flow of internal communication and at the same time an organized, planned and monitored business practice in the field referring to the topics of culture and organizational climate. In addition, for the company to develop and maintain a good corporate image both internally and externally at levels of employees, customers, suppliers and society in general.